SmartAd

Description:

To decide whether your advertising spend is delivering the desired results, you need to know if it’s working. Sounds simple, yet measuring

advertising effectiveness is a conundrum that has taxed generations of advertisers. SmartAd is a data analytics system whose cutting edge technology has been designed to solve the age old

riddle of determining the success and effectiveness of advertising campaigns.

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Patent Information:
Category(s):
ICT
For Information, Contact:
Paul Maguire
Dublin Institute of Technology
paul.maguire@dit.ie
Inventors:
Keywords:
Data Analytics, Management, Security
Digital Platforms, Content & Applica
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